Caroline Hallersjö



Stockholm-based art director and graphic designer with a special passion for print materials, visual identities, advertising, and photography. Her book Detour is available at Konst-ig in Stockholm, as well as at Printed Matter and Bungee Space in New York. In 2024, she was featured on Resumé’s talent list. 

Jung, Art Director {2024}    
Kölqvist, Design internship {2024}
BVD, Design internship {2023}
Beckmans College of Design, BFA
Visual Communication {2021–2024}
King Advertising, Studio Manager
& Graphic Designer {2019–2024}

caroline.hallersjo@gmail.com
@carolinehallersjo














The Last Resort
   Collaborators: Ludvig Wänelöf & Jonas Hemlin

Perfume concept and campaign for The Last Resort, a fragrance that reimagines travel in an era of flight shame.

Flygskam (flight shame) emerged in Sweden in 2018, challenging the environmental impact of air travel. Yet, the longing for distant escapes remains. The Last Resort offers an alternative—bottling the sensation of stepping off a plane into warm, foreign air, without the carbon footprint.

Scent created by Yousif Saleh, Adrien Altis, Katie Lower & Keija Zhu from ISIPCA Paris.


           Perfume Concept
        Art Direction
    Film Direction
Photography




© Caroline Hallersjo 2025