Caroline Hallersjö



Stockholm-based art director and graphic designer with a special passion for print materials, visual identities, advertising, and photography. Her book Detour is available at Konst-ig in Stockholm, as well as at Printed Matter and Bungee Space in New York. In 2024, she was featured on Resumé’s talent list. 

Jung, Art Director {2024}    
Kölqvist, Design internship {2024}
BVD, Design internship {2023}
Beckmans College of Design, BFA
Visual Communication {2021–2024}
King Advertising, Studio Manager
& Graphic Designer {2019–2024}

caroline.hallersjo@gmail.com
@carolinehallersjo



















Detour                                                                                          
    {Graduation Project}

Detour is an anti-guidebook that uncovers the unsafe spaces of central Stockholm, told through anonymous stories from women aged 18 to 65. The project explores gendered experiences of safety, sparking discussion and raising awareness.

Blending humor and satire, Detour challenges the traditional guidebook format. The design contrasts idealized visuals with unsettling content, creating discomfort and encouraging reflection on public spaces. A mix of original photography and Google Street View images heightens this unease.

The digital version invites users to share stories and mark unsafe spots, extending the project’s impact beyond its 2024 release. Detour has also been distributed to urban planning offices, advocating for safer, more inclusive cities.


Pages: 248
    Format: 110x180 mm
        Binding: Paperback
           Cover: Screen-printed
               Extras: Stickers for marking unsafe places 





© Caroline Hallersjo 2025