Beckmans Graduation 2024

︎︎︎ Exhibition concept & identity
︎︎︎ Website

Art Direction
Web Design
Posters
Catalogue
Social media
Signage system
Project management

Collaboration with Mauritz Larsson & Ludvig Wänelöf

Parallel to our own thesis projects, we had the honor of developing this year's identity for Beckmans College of Design's graduation exhibition and fashion show. The identity is based on Google Sheets, inspired by the increased use of digital collaboration tools during our studies. This concept allows students to actively participate in creating the identity, making them more visible.

We aimed to democratize and challenge the conventional design process, uniting the digital format of Sheets with the analog through posters, catalogs, exhibition design, and printed materials.

Special thanks to Reidar Pritzel for creating our website, and Alva Nylander for photographing this year's hero images for all the thesis projects.

︎︎︎ All work

2024–2021     Jung – Art Director
2024–2021     Kölqvist – Design internship
2023–2021     BVD – Design internship
2021–2024     Beckmans College of Design – BFA Visual Communication
2019–2024     KING – Studio Manager & Graphic Designer



Caroline Hallersjö is a Stockholm-based art director and graphic designer. She recently published her book Detour, available at Konst-ig bookshop in Stockholm, as well as at Printed Matter and Bungee Space in New York.

She was also featured in Resumé's talent list, 2024.


©️
︎︎︎ All work

caroline.hallersjo@gmail.com
+46702852764


2024–2021     Jung – Art Director
2024–2021     Kölqvist – Design internship
2023–2021     BVD – Design internship
2021–2024     Beckmans College of Design
2021–2024     – BFA Visual Communication
2019–2024     KING – Studio Manager
2019–2024     & Graphic Designer

Caroline Hallersjö is a Stockholm-based art director and graphic designer. She recently published her book Detour, available at Konst-ig bookshop in Stockholm, as well as at Printed Matter and Bungee Space in New York. She was also featured in Resumé's talent list, 2024.


©️