Caroline Hallersjö



Caroline is a Stockholm-based art director and graphic designer. Her book Detour is available at Konst-ig in Stockholm, as well
as Printed Matter and Bungee Space in
New York, where it recently sold out.
In 2024, she was featured on Resumé’s
talent list
.
 

Experience:
Jung, Art Director (2024–Now)
Kölqvist, Design internship (2024)
BVD, Design internship (2023)
Beckmans College of Design, BFA
Visual Communication (2021–2024)
King
, Studio Manager and Graphic
Designer (2019–2024)





















Detour (Graduation Project)

Detour is an anti-guidebook that explores unsafe places in central Stockholm through anonymous stories from women aged 18 to 65. The project highlights gender differences in the experience of safety and aims to create discussion and raise awareness on this important issue. 

Blending humor and satire, Detour tackles a serious topic in a way that both engages and challenges readers. Its design reinforces the message, juxtaposing the familiar aesthetics of a traditional guidebook with unsettling content. A mix of original photography and Google Street View images creates a distorted, uneasy atmosphere—mirroring the insecurity many feel.

A digital version invites users to share their own stories and mark additional unsafe locations, ensuring the project’s impact extends beyond its 2024 release. Detour has also been distributed to urban planning offices, advocating for a more inclusive and safer city.



Pages: 248
Format: 110x180 mm
Binding: Paperback
Cover: Screen-printed
Extras: Stickers for marking unsafe places 
Extras: A map of reported areas









 

Beckmans Graduation Show 2024 (Graphic Design)
Collaboration with Mauritz Larsson & Ludvig Wänelöf

Alongside our thesis projects, we had the honor of designing the identity for Beckmans College of Design’s graduation exhibition and fashion show. Inspired by the growing use of digital collaboration tools during our studies, we based the identity on Google Sheets. This concept allowed students to actively shape the visual identity, making them more visible in the process.

Our goal was to challenge traditional design methods by merging the digital structure of Sheets with analog expressions—seen in posters, catalogs, exhibition design, and printed materials.

A special thanks to Reidar Pritzel for developing our website and Alva Nylander for photographing this year’s hero images for all thesis projects.



Art Direction
Web Design
Posters
Catalogue
Social media
Signage system
Project management




 

Are We There Yet? (Graphic Design)
Collaboration with Mauritz Larsson

Posters and a folder for Beckmans College of Design’s research communication project on antibiotic resistance, Are We There Yet?, an exhibition created in collaboration with Svenskt Tenn and the Beijer Institute.

The exhibition was presented at the Permanent Mission of Sweden to the United Nations in conjunction with the 79th UN General Assembly in New York on September 25, 2024.

A special thank you to Sophia Wood for her dedication and for making this project possible, as well as to the VK24 class for allowing us to represent the group exhibition.




 

Ruth Objects (Art Direction)

Developing the visual identity for Ruth Objects, an independent brand creating unique handmade bags from repurposed second-hand denim.



Art direction
Photography
Web design







The Last Resort (Art Direction)
Collaboration with Ludvig Wänelöf & Jonas Hemlin

Flygskam (flight shame) emerged in Sweden in 2018 as a social movement advocating against air travel to reduce aviation’s environmental impact. Yet, the lure of sunny destinations remains strong. Some may turn to alternative forms of travel as a last resort.

This fragrance offers an alternative travel experience, designed to capture the scent and sensation of stepping off a plane in warmer climates. Created by Yousif Saleh, Adrien Altis, Katie Lower & Keija Zhu from ISIPCA Paris, it reimagines the essence of travel without the environmental cost.



Film Direction
Perfume Concept
Creative Direction
Project Management
Photography