carolinehallersjö

Caroline Hallersjö

Stockholm-based art director and graphic designer with a special passion for print materials, visual identities, advertising, and photography. Her book Detour is available at Konst-ig in Stockholm, as well as at Printed Matter and Bungee Space in New York. In 2024, she was featured on Resumé’s talent list.

Jung, Art Director {2024}
Kölqvist, Design internship {2024}
BVD, Design internship {2023}
Beckmans College of Design, BFA
Visual Communication {2021–2024}
King Advertising, Studio Manager
& Graphic Designer {2019–2024}

caroline.hallersjo@gmail.com
@carolinehallersjo

Detour
{Graduation Project}

Detour is an anti-guidebook that uncovers the unsafe spaces of central Stockholm, told through anonymous stories from women aged 18 to 65. The project explores gendered experiences of safety, sparking discussion and raising awareness.

Blending humor and satire, Detour challenges the traditional guidebook format. The design contrasts idealized visuals with unsettling content, creating discomfort and encouraging reflection on public spaces. A mix of original photography and Google Street View images heightens this unease.

The digital version invites users to share stories and mark unsafe spots, extending the project’s impact beyond its 2024 release. Detour has also been distributed to urban planning offices, advocating for safer, more inclusive cities.

Pages: 248
Format: 110x180 mm
Binding: Paperback
Cover: Screen-printed
Extras: Stickers for marking unsafe places

Beckmans Graduation Show 2024
Collaborators: Mauritz Larsson & Ludvig Wänelöf

Alongside our thesis projects, we had the honor of designing the identity for Beckmans College of Design’s graduation exhibition and fashion show. Inspired by the growing use of digital collaboration tools during our studies, we based the identity on Google Sheets. This concept allowed students to actively shape the visual identity, making them more visible in the process.

Our goal was to challenge traditional design methods by merging the digital structure of Sheets with analog expressions—seen in posters, catalogs, exhibition design, and printed materials.

A special thanks to Reidar Pritzel for developing our website and Alva Nylander for photographing this year’s hero images for all thesis projects.

Graphic Design
Art Direction
Signage System
Catalogue
Posters
Social media
Web Design

Are We There Yet?
Collaborator: Mauritz Larsson

Posters and a folder for Beckmans College of Design’s research communication project on antibiotic resistance, Are We There Yet?, an exhibition created in collaboration with Svenskt Tenn and the Beijer Institute.

The exhibition was presented at the Permanent Mission of Sweden to the United Nations in conjunction with the 79th UN General Assembly in New York on September 25, 2024.

A special thank you to Sophia Wood for her dedication and for making this project possible, as well as to the VK24 class for allowing us to represent the group exhibition.

Graphic Design

Ruth Objects

Developing the visual identity for Ruth Objects, an independent brand creating unique handmade bags from repurposed second-hand denim.

Creative Direction
Photography
Web Design

The Last Resort
Collaborators: Ludvig Wänelöf & Jonas Hemlin

Perfume concept and campaign for The Last Resort, a fragrance that reimagines travel in an era of flight shame.

Flygskam (flight shame) emerged in Sweden in 2018, challenging the environmental impact of air travel. Yet, the longing for distant escapes remains. The Last Resort offers an alternative—bottling the sensation of stepping off a plane into warm, foreign air, without the carbon footprint.

Scent created by Yousif Saleh, Adrien Altis, Katie Lower & Keija Zhu from ISIPCA Paris.

Perfume Concept
Art Direction
Film Direction
Photography